It is an inevitable question during your interview. It helps your interviewer to discern whether or not you have put forethought into your application for their specific vacancy, or if they are one of hundreds of applications that you can no longer keep track of. Knowing some key details about the employer you are interviewing for will make you a standout candidate and help you to land the job! Here are a few things to know before your interview to get the edge.
- What the company values
Take a look at different positions other than the one you’re applying for. Look for common language from one job advertisement to the next. Pay attention to the person specifications that are indicated across most/all jobs. This will key you in to the type of employee this company values. Read the company mission statement. Consider how hiring you helps them accomplish that mission.
- Who is who?
Do some research on the leadership structure. Know who the CEO/president is, and the department heads you can expect to interface with if you land the job. Address the manager of the department you are interviewing for by name in your cover letter.
- News and Updates
By following the company on Linkedin, Twitter, Facebook etc., you can keep up to date on any big news or happenings that will help inform your interview. Is the company expanding? Has there been a recent merger? Was there a story on some work they did or an event they sponsored in their community? Bring it up. It shows you’re interested in the company culture.
- When? Why? What? Where?
Understand the client, the product, and the processes by which the company conducts business. This will not only help you interview more confidently but will help you get your feet wet once you land the job.
- Who is your Interviewer!
Above all, know who will be conducting your interview. This is imperative to having a constructive and even enjoyable conversation about the position, as you understanding your interviewer’s responsibilities will help inform the questions you ask him/her at the end of your interview.